Camping Weekend A Huge Success!
Outdoormania's inaugural camping weekend in July was a huge success attracting visitors from as far afield as Merseyside, the Midlands and Lincolnshire. With almost 1,000 visitors to the five storey mill complex and the adjacent camping exhibition, the Holmfirth site was a hive of activity.
Events included a widespread tent exhibition at the neighbouring Underbank Rugby Ground, a climbing wall, catering and attendance by many manufacturers to explain the merits of their products. The shop also ran competitions and gave away nearly £3,000 of product to customers over the three day show.
"We were delighted with the turn-out," commented marketing director Phil Haynes. "The activity around the site was precisely what we had hoped for when we first took the near derelict building on 18 months ago."
Around £1.5 million has so far been invested in converting the five storey mill into what has been described as one of the most prestigious outdoor venues in the UK. Four floors of Internet showrooms and retail are now open to view online product and to try clothing on. The final stage will complete later this year with a bistro cafe on the top floor which will take in the commanding views over "Summer Wine" Holmfirth.
"With the mill now in full swing, Outdoormania really is a destination venue," added Phil Haynes. "Certainly many customers commented on the size and level of fit in the building and the event was made all the better by the expert advice from staff and suppliers throughout the weekend.
"Suppliers such as Gelert, Regatta, Coleman, Weird Fish, Merrell and Helly Hansen gave us some fantastic support, helping the event to go off with a bang. A big thank you to them and let's all hope we can make the event bigger and better next year!"